Hello Riders is a community-oriented route planner for motorcycle lovers. The web application offers a tool for creating and customizing routes, relying on the power of the bikers community to uncover hidden gems and points of interest.

Partnering with this startup client from very early days, I’ve had the chance to shape the strategy, identity and vision of the brand. The creative development encompassed art direction, illustrations, typography, iconography and motion design, all combined to set a strong creative direction for both brand and product.

By the end of 4 months, Hello Riders was launched to the market, ready to build a community around it and attract potential investors.