Global firms SGG Group and First Names Group joined forces rebranding into IQ-EQ, a world leader investor services provider for ultra-high net worth families, corporates and fund clients.

IQ-EQ brings together a rare combination of global expertise (IQ) –with a unique corporate culture that knows the importance of truly understanding clients needs (EQ). The strength to respond to mental challenges (IQ) – with the ability to engage on a personal level (EQ).

Intellectual intelligence generates the solution. Emotional intelligence brings out the best in people. It’s the power of duality.

Brand agency Superunion was responsible for bringing the IQ-EQ concept to life. While on the digital team, I’ve had the chance to design and launch iqeq.com, embedding ‘the power of duality’ into the foundation of the design system and elevating the concept via motion and interactions.